Transform the way your
company thinks about
and engages with talent.

Pointr is a digital experience inspiring talent and teams to discover and engage authentically.

Pointr’s founder, Julie Choi, has spent her career partnering with market leaders—from early-stage startups to the most successful financial services companies—on how to attract, engage, and inspire top talent.

We have created a new platform that allows you to efficiently uncover what is time-consuming and overlooked, yet essential—what really matters to talent.

Pointr reveals clues about talents' potential that are the keys to enduring success.

Stop wasting time.

Get beyond the facts and stats.

Money stack

Our system is broken - focused on
quantitative vs. qualitative data. Bad hiring
and turnover persists.


is the cost incurred by the US economy annually due to millennial turnover

Engage the individual beyond the resume.

The Resume
Past experience
Technical skills for the role
Mental capabilities
Behavioral style
Impact on any team
Ways of thinking & operating in context
Pursuits & aspirations
What talent values
* Myers Briggs, Scoutible, Pymetrics, Koru

Intrinsic motivators propel teams and talent to aim high and deliver outsized results.


is how much more productive an employee is when they are inspired vs. merely satisfied.
“Great Companies Obsess Over Productivity, Not Efficiency,” Harvard Business Review, 2017.


“Engagement and especially inspiration can make your company unstoppable. That’s what releases the discretionary energy of your employees and creates true high-performance organizations.”
“Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power.” Eric Garton and Michael C. Mankins of Bain & Company, 2017.

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